Types of SEO links, which ones exist and where you should place them to position them better

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When you're creating your link profile, carefully analyze the Damping Factor. Keep in mind that each additional link slightly reduces the authority transmitted. In addition, review the Exact position in which your competitors place their strongest links (introduction, first paragraphs, or main sections) to replicate or exceed their strategy and thus optimize your authority distribution.

Why does the position of a link influence SEO?

The position in which you place a link within the content has a direct impact on its SEO value. Google assigns more relevance to links that appear in the first parts of the content (introduction, first paragraphs), because they are considered editorially more relevant.

On the other hand, links placed in menus, sidebar or footer generally have less relevance compared to links inserted directly into the main body of the text.

Body (main body): Technical tip: This is the best location for placing contextual editorial links. Google attaches great importance to this position.
Footer: Technical tip: Limit the use of SEO links here, as they provide little relevance and are often interpreted as secondary.
Section: Technical tip: Take advantage of this location for contextual and thematically-related links to the content.
Article: Technical tip: Optimal editorial location for placing relevant links with high SEO value.
Header: Technical tip: Use this area for main navigation links. Avoid placing non-relevant external links here.
Aside: Technical tip: Recommended for secondary links, related to the main content but with less SEO impact.
Ship: Technical Tip: Use only for internal navigation. Avoid cluttering with external links, as they lose contextual relevance.
Main: Technical tip: Great location for prominent contextual links, since Google understands this area as primary content.
Figures: Technical tip: Low SEO relevance. Use them sparingly, primarily for specific graphics or visual references.
Figcaption: Technical tip: Not recommended for positioning SEO links, due to their limited relevance.

Technical types of SEO links and their functions:

Below is a detailed, technical and clear explanation of each type of link:

1. Anchor text (textual link)

It is a link embedded in text, whose word or phrase (anchor) is especially important, since it clearly indicates to Google the subject matter of the linked content.

Where to place it: Within the body of the article, ideally in contextual paragraphs.
Technical advice: Use natural variations and avoid overoptimizing with exact keywords.

2. Image link (link in images)

These are links embedded in images. Its SEO value depends directly on the alt attribute you assign to it.

Where to place it: Useful in relevant banners or graphics.
Technical advice: Always clearly define the alt attribute with an accurate and optimized description.

3. Generic link (direct URL)

It is a link with the directly visible URL (without specific anchor text).

Where to place it: Useful for citations or sources where you want to clearly show the URL.
Technical advice: Use it sparingly, as it doesn't provide semantic context.

4. Meta-link

They are links in HTML tags such as<link>, invisible directly to the user, but essential for search engines. For example, links for preloading or external resources such as CSS.

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Where to place it: In the header (<head>) of the HTML document.
Technical advice: Use only those that are strictly necessary to optimize charging times.

5. Canonical link

Essential to indicate to Google which page is preferred when there are duplicate content.

Where to place it: <head>Inside each duplicate page.
Technical advice: Avoid errors in canonical URLs; they could lead to serious indexing problems.

6. Alternate link (hreflang)

Very useful for indicating international or multilanguage versions of your site.

Where to place it: In the header of all pages with different languages.
Technical advice: Make sure that the settings are reciprocal between languages to avoid SEO penalties.

7. Redirect link (301 or 302)

Used to redirect users and search engines from an old page to a new one.

Where to place it: In .htaccess file or server configuration (not directly visible in HTML).
Technical advice: It always prioritizes the use of 301 (permanent) redirection to correctly transmit authority and PageRank.

What is the Damping Factor and how does it affect links?

El Damping Factor (damping factor) is a fundamental part of the PageRank algorithm. Technically, it is the coefficient that determines how PageRank flows from one page to another through links. Google generally applies a Damping Factor of approximately 0.85, indicating that close to the 85% of the value of a link is transferred, while the remaining 15% is lost or amortized with each jump between pages.

What does this mean in your strategy?

Each link transmits less authority the farther it is in the link chain.
To maximize authority, try to place links to important internal pages directly from your homepage or from content with high authority.

Why is it important not to overload with outbound links?

The authority of a page is limited and is divided between all outbound links (a concept known technically as Link Equity Dilution). By including too many outbound links in content, you reduce the amount of authority transmitted by each link, thus hurting your SEO potential.

Technical Recommendation: Limit the number of external links per article, especially if these are not strictly relevant to the user.

How do links transmit strength and what role does anchor text play?

SEO authority flows through links from a source page to a destination page. El Anchor text plays a key role in telling Google what the topic or relevance of the linked content is, helping the search engine to understand how to better assign the PageRank value to the indicated keywords.

Key Technical Factors:

Relevant anchor text: clearly indicates the theme.
Source page authority: greater authority implies greater transmission of force.

Thematic relationship between pages: links between thematically-related pages convey more authority.

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