How to know the most searched keywords on Google? (and use them to your advantage)

My final tip: Don't chase mass traffic. Pursue intelligent traffic. A keyword with low volume but high intent can give you more conversions than a thousand generic searches.

Why is it important to know the most searched words?

Before entering how, let's clarify the why.

Google processes more than 8.5 billion daily searches. Each of those searches is an intention: someone wants information, a product, a solution or an answer.

The most searched words aren't just the most popular; often, they're the most generic (such as “YouTube” or “Gmail”). But even analyzing them gives you an idea of overall user behavior.

The real value isn't in copying those words, but in understanding the pattern behind them and using it to find niche opportunities, relevant content, and traffic with real intent.

This other post may also be useful to you ⬇️

How to find high-volume, low-competition keywords

Professional tools for discovering keywords

You can't rely on assumptions. You need accurate data. Here are the tools I use every day:

1. Ahrefs — For the Global Landscape

Ahrefs has a database of more than 28.7 billion keywords. You can see the 100 most popular searches worldwide or by country (such as Spain, Mexico, etc.).

What I value most about Ahrefs is that it shows actual monthly search volume, not vague estimates. In addition, you can filter by intent (navigational, informational, commercial), keyword difficulty (KD), and growth trends.

🔍 Expert tip: Use the “Matching Terms” report after searching for a primary keyword (for example, “chatgpt”). You'll see thousands of variations, from specific searches to typing errors. That's gold for long-range content.

2. Semrush — Ideal for analysis by language and region

Semrush offers detailed lists of the most searched words, even by language. For example, in Spanish, “translator” and “time” top the list, followed by “WhatsApp Web” and “YouTube”.

The power of Semrush is that it combines global data with regional analysis, allowing you to fine-tune your strategy if your audience is in Spain, Argentina or Colombia.

I also highlight their Keyword Magic Tool, which generates thousands of keyword ideas just by entering a topic. Ideal for mass content campaigns.

3. Google Trends — The thermometer of intention

Although it doesn't give exact volumes, Google Trends is essential to detect trends in real time.

Do you know if “generative AI” is rising or falling? Is “Wordle” still relevant? How much are people looking for “dollar today” in Argentina?

Google Trends shows it to you with clear graphics. You can compare up to five terms, filter by country, category and type of search (web, YouTube, news).

🔍 Expert tip: Use Google Trends to avoid “fleeting trends”. If a keyword peaks high but falls fast (like “Clubhouse” in 2021), it's not worth investing months of content into it. Look for stability, not fashion.

3. My favorite: MAKE IT TOOL - I'll tell you why 🧞

There are many digital analytics tools. But few offer the balance between price and quality, some are cheap but data is lacking and those with data are not affordable at all.

That's where Make it tool was born, a tool formulated by SEOs for SEOs.

Make it offers a wide spectrum of data, which in the right hands, enshrine very successful digital marketing strategies.

In addition, they have quite a few interactive dashboards with which you can get insights from a problem quite easily.

What I like the most is how the application is constant, crossing data between those of the competitors, which gives you a very powerful plan of action.

How to interpret the data

This is where many people get it wrong.

Seeing a high-volume list of keywords and simply wanting to position them is a mistake. “YouTube” has 1.2 billion monthly searches... But can you compete with youtube.com? No.

The trick is to segment:

• Generic words (high volume, high competition): Useful for market analysis, not for positioning yourself.
• Long-tail words (low volume, low competition): They are your best ally. Example: “how to permanently delete Instagram account” (2.2M searches/month) is easier to position than just “Instagram”.
• Frequently Asked Questions: Searches like “how do you calculate BMI?” or “where's my refund?” are pure gold for FAQ-type content, blog articles or videos.

Here's a little bit about why clustering content can help you:

Why is it important to group relevant keywords together?

Real strategy: from the keyword to the content that positions

I'll give you a practical example based on my experience:

A client wanted to position their translation site. Instead of going after “translator” (too competitive), we use data from Semrush and Ahrefs to find variations such as:

• “free online English Spanish translator”
• “real-time voice translator”
• “difference between translator and interpreter”

These words had between 20,000 and 80,000 monthly searches, with clear intent and manageable competence. We create specific content for each one, with a clear structure, schema markup and internal links.

Result: In 5 months, organic traffic increased 340%.

Common Mistakes to Avoid

1. Copy lists without context: The most searched words vary by country, language and season. What works in the U.S. may not work in Chile.
2. Ignore search intent: Searching for “buy running shoes” (commercial) is not the same as searching for “best running shoes 2024" (informational). Adjust your content to that.
3. Focus only on volume: A word with 5,000 searches can convert more than one with 500,000 if it is well focused.

Data + Strategy = Real Traffic

Knowing which are the most searched words on Google is not an end, it's a starting point.

Tools like MAKE IT TOOL, Ahrefs, Semrush, Google Trends, give you the data. Your job as an SEO is to interpret them, segment them and transform them into content that resolves, reports and converts.

Start today: open one of these tools, search for your niche and analyze not only the “what” they are looking for, but the “why” they are looking for it. That's where the real competitive advantage lies.

Do you have questions about how to get started? Analyze real SERPs. See what type of pages are ranked and what content they offer. That will tell you more than any list.

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