Are links important for seo, yes, no? Renzo, an expert in Linkinbuilding, tells you
You want the short answer, right? Well, yes. Links are one of the most important factors for SEO. There's no going back: if you want to position your website on Google, you need backlinks. But not just any type of link. You need quality, relevant and natural links. Let's break down why backlinks are critical to organic positioning, how they work, and what you can do to build a strong link profile.
Low-code tools are going mainstream
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Multilingual NLP Will Grow
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Detecting fake news and cyber-bullying
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Invest in content worth linking to. The best link building is the one that happens naturally because your content is so good that others feel they should mention it. Do you want to improve your positioning? Start there
What is a backlink?
A backlink is a link that points from one web page to another. In simple terms, it's like a “recommendation” or vote of confidence that one website gives to another.
When an authoritative page links to you, it's telling Google: “This content is worth it.” And that has weight. A lot of weight.
Google has understood this way since its inception. Google's original algorithm, called PageRank, was based precisely on this idea: the quantity and quality of links pointing to a page determine its importance.
We'll tell you a little more in this article ⬇️
What is a link in digital marketing
Why are links still important in 2025?
Because they're still Google's best way to measure the real authority of a page or domain.
Although Google has evolved with algorithms such as Hummingbird, Panda, Penguin, BERT and E-A-T, link building remains one of the three main pillars of SEO, along with content and user experience.
Let's see the reasons 🕵️
1. Improve your natural positioning
Pages with a good number of quality inbound links usually appear in the top positions of Google. It's not a coincidence. It's a direct correlation.
The higher the level of authority of the person who links you, the greater the impact on your positioning.
Practical tip: If you have two link options—several from some little-known local blogs and one from a relevant national media—always choose the second one. Quality always outweighs quantity. In addition, having a thematic affinity is very important.
2. They help Google discover your content
Google bots crawl the web by following links. If your new page receives a link from an already indexed page, it's very likely that it will be found and crawled soon.
This is especially useful when you're launching new content or deep pages on your site.
3. They generate referral traffic
A good backlink doesn't just help Google. It can also bring real users to your website.
If they link to you from a site with an audience interested in your topic, that link can become a constant source of qualified traffic.
Imagine that you are an online sports shoe store and a blog specialized in running mentions and links you. The traffic that comes from there will be interested people, ready to read or buy. A full-fledged win.
4. They Build Your Brand Authority
Being quoted or recommended by other sites reinforces your credibility. And not just before users: also before Google.
A brand that appears in multiple trusted sources begins to be perceived as an authority in its niche. And Google rewards the authorities.
At this exact moment of SEO, being a reliable source also implies the possibility of being cited by AI's, allowing our website to appear in the answers generated by language models. Very important today.
Key tools for analyzing and managing your links
👉 SEMrush, Ahrefs, Moz, are tools that help you analyze your link profile and that of your competition.
The option that I use most often is MAKE IT TOOL. These are the reasons: Link gaps with respect to your competence, evolving authority compared to reference domains, I can evaluate up to 25 pieces of data from a single link.
👉 Google Search Console: Shows which links Google has found and which ones are helping.
👉 HARO (Help a Reporter Out): Great for getting press links responding to requests from journalists.
What NOT to do ever?
- Buy links indiscriminately (without reviewing site quality and thematic affinity, traffic, etc.)
- Participate in link exchange schemes (if done wrong they are easily detectable)
- Using PBNs (Private Blog Networks)
- Generate automated links or spam (they don't help the site authority)
All of these tactics can give you results in the short term, but in the long term they expose you to serious penalties. And a Google penalty is hard to reverse.
Links are important for SEO. More than ever. But not just any type of link. The key is to build a natural, diverse and quality backlink profile.
analyze backlinks for free
UP TO 23 DATA PER LINK
Take advantage of all the resources we offer you to build an enriching link profile.
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