Difference between links and referring domains, Renzo Cardozo tells us
If you are working on the organic positioning of a website, it is necessary to understand the basic concepts of link building. Some terms are often confused and cannot be used synonymously. For example, it's important to know the difference between links and referring domains, in order to understand how robust our link profile is. It's important to understand the relationship between the number of links and the number of referring domains, since a notable mismatch can reveal illegal practices on the part of many SEO experts. But let's not get ahead of ourselves, let's break it down clearly.
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Links and referring domains are related, but they don't mean the same thing. While the former measure the number of connections you receive, the latter show the breadth and diversity of your link network. Understanding this difference allows you to plan smarter and more effective link building strategies. RENZO CARDOZO
What is a link?
A link (backlink) is a direct connection from one web page to another. Every time another website includes a hyperlink pointing to your domain, you're receiving a link.
For example:
Your website receives a link from ⬇
example.com/articulo-1
Another link comes from ⬇
example.com/articulo-2
These two links come from the same domain, but they are two (2) different links.
So far so good, isn't it?
Google interprets links as “votes of confidence”. The more quality links that point to your site, the greater your authority and, potentially, this leads to a better ranking.
This is a simple way to explain it, but very much in line with reality.
And what is a referring domain?
A referring domain is the domain name from which at least one link to your website comes from.
If we use the example above:
example.com/articulo-1 → reference domain: example.com
example.com/articulo-2 → reference domain: example.com
Although there are two links, there is only one (1) referring domain: example.com.
Google (and search engines in general) especially value the diversity of referring domains. Receiving lots of links from the same site has value, but it doesn't compete with receiving links from multiple unique domains.
Practical example to clarify it
We are going to propose two scenarios
Scenario A:
100 links from blogseo.com
Scenario B:
1 link from blogseo.com
1 link from noticiasweb.es
1 link from marketingtips.net
... and so on up to 100 different domains
Which one do you think Google will value the most?
The answer is clear: scenario B, because it demonstrates a more natural, larger and more difficult to manipulate link network.
A practical tip based on real experience
Don't just obsess over the number of links. Look first at the quality and variety of referring domains.
How can you analyze the referring links and domains on your website?
A free and accessible way is to review them in Google Search Console. In the menu on the left side you have the Links section:
But this report falls short in terms of showing all the links your website receives and the referring domains that have those links.
That's why tools like Ahref, Semrush or MAKE IT TOOL are used
Obviously we are going to say the good things about our tool, because we are very proud of it.
- Authority Tendency: We have crossed a graph of two stacked bars. One with referring domains and the other with authority. In addition, a trend line (number of links) crosses the two bars, which is very enlightening.
- Reference domain difference: It's simple, you have more or you have fewer referring domains. It's vital to pay attention to this during link building and media acquisition campaigns.
- Anchor text by referring domain: Really, which keywords, or combination of words, are the most relevant from these reference domains?
- Top 5 Referring Domains: What is the domain that points the most backlinks and authority to my website? Without a doubt, one of the best features we've ever gotten out of our sleeve. Contact these websites directly and work on your website's link.
- More than 7 data per reference domain: Do you want to understand in depth the intention of that link or that domain for your project? With this table you can do it.
How to get links from different referring domains?
We have already said that in the face of two scenarios, the preferable one is the one that involves receiving a link from several referring domains.
This looks more natural to search engines and brings us more advantage in increasing the authority of our domain.
To achieve this:
- Do outreach focused on getting links from new domains that don't link to you yet.
- Avoid being saturated with internal links from the same domain, especially if you already have a lot of them.
- Use tools like MAKE IT TOOL to monitor the evolution of your referring domains.
- Also keep in mind that a single authoritative domain can outweigh dozens of small sites. It balances volume with quality.
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