Have you ever wondered why use a link monitoring tool?

Use a monitoring tool not only to react, but to make informed decisions, avoid costly errors, and take advantage of opportunities that others ignore.

If you're in the world of SEO, you already know that backlinks are one of the most influential factors for ranking in Google. But knowing this is not enough: what you don't monitor, you don't improve. That answers the initial question, why use a link monitoring tool?

Link monitoring is a key practice and often underestimated by those just starting out in SEO. And it's not just about seeing how many links you have. Its true value lies in understanding the quality of those links, identifying risks and taking advantage of real opportunities for growth.

Let's get to the point 🕵️

What is a link monitoring tool?

It's a software that allows you to follow, analyze and manage all the backlinks that point to your website. It shows you who is linking to you, how they are doing it, from where and if those links are helping or hurting your ranking.

In short: it's like having a magnifying glass over your link profile, with real-time data and intelligent alerts.

5 clear reasons to use a link monitoring tool

1. Detect and eliminate toxic links before you are penalized

Not all links are good. Often, without doing anything wrong, you end up with backlinks from spam sites, junk directories, or even illegal or malicious content.

A good tool allows you to:

• Identifying low-quality links
• View metrics such as DA (Domain Authority), SPAM Score, anchor text type, etc.
• Export lists to use Google's rejection tool

My personal tip: Review your link profile at least once every 3 months. If you find suspicious domains, take some time to analyze them and make a decision about them.

If you want to know more about this topic, you're going to love this article ⬇️

How to deauthorize links in Google Search Console

2. Recover lost links

Has it ever happened to you that a blog mentioned you and then deleted the article? Or that a media outlet quoted you and the link died by mistake?

These are lost links, and they represent loss of authority and traffic. With a monitoring tool, you can detect them and contact the publisher to recover them.

It's also useful for claiming unlinked mentions: when someone talks about you but doesn't link to you. You can kindly ask that they do so.

3. Track the progress of your link building strategy

Did you invest time and money in a link building campaign? How do you know if it worked?

With a monitoring tool, you can:

• See what new links you've earned
• Analyze the quality of the domains that link to you
• Compare your month-to-month evolution
• Validate that the links are still active

This not only helps to optimize future campaigns, but also to demonstrate tangible results to customers or internal teams.

Here is an article that can guide you if you don't know what the creating links

4. Analyze your competitors' backlinks

Do you want to know why your competitor is better positioned than you?

Many tools allow you to analyze backlinks from any domain. This gives you access to powerful information:

• Domains that link to him and not to you
• Link Building Strategies You May Be Using
• Link opportunities that you can also take advantage of

My practical tip: Use this information to do “link gap analysis” and prioritize actions where there really is a competitive difference.

5. Protect yourself from negative SEO attacks

Yes, there are people who try to harm your position in Google by sending you thousands of low-quality links from malicious sites.

Although this is not common, it does happen. And if you're not monitoring, you might be in for an unpleasant surprise with a drop in traffic or a manual notification in Google Search Console ⚠️

A monitoring tool allows you to detect these strange patterns and take action before they affect your ranking.

How to choose the best link monitoring tool

Not all tools are the same. Here are some key criteria for making the right choice:

• Data accuracy: That has an up-to-date and comprehensive tracking base
• Personalized Alerts: Email Notifications for New, Lost, or Dangerous Links
• Competitive analysis: Ability to compare against competitors
• Tracking frequency: Daily, weekly or monthly, as needed
• Integration with other SEO functions: such as technical auditing, keyword analysis, etc.

Some reliable options: Ahrefs, SEMrush, Moz, SEOptimer, Majestic.

But we consider it the best option for monitor links is MAKE IT TOOL, for these reasons:

• Price below the market average
• More than 25 data per link, well above average, ideal for large sites where not only the domain authority of the site is valued.
• Data cross between domain quality and link quantity.

So, take this as a tip for monitoring backlinks

Monitoring your backlinks isn't optional: it's mandatory if you want to maintain and improve your position in Google.

A good link profile isn't built overnight, but it can be ruined quickly if you're not attentive.

Use a monitoring tool not only to react, but to make informed decisions, avoid costly errors, and take advantage of opportunities that others ignore.

If you don't, you're throwing darts blindfolded 🎯
And in SEO, you can't afford that.

Would you like to get started today? Start with a free backlink audit with tools like Google Search Console Then, choose a professional tool like MAKE IT TOOL and schedule weekly alerts. Your future self will thank you.

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