Number of links vs. Quality: What weighs the most in SEO positioning?
One of the most repeated questions among those starting out in the world of SEO is: Is it better to have a lot of links or a few but good ones? The short answer is: quality always wins, but reality isn't that simple. From my experience working on link building campaigns for projects of different sectors and sizes, I can affirm that an effective strategy combines both variables, although with a clear emphasis on quality.
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Remember: Google rewards authority, not quantity. If you can get others to see you as a valuable source, the links will come on their own.
Why do links matter?
Backlinks (inbound links) are still one of the main factors for Google when it comes to evaluating the authority of a page.
We have written this article to show you very clearly that links are necessary ⬇️
The more relevant sites that point to your content, the greater the chance that Google will consider it useful, reliable and, therefore, position it well.
But not all links are the same.
Quantity: The beginner's mistake
Many people make the mistake of thinking that the more links your site has, the better it will rank. And yes, there is some correlation between number of links and position in SERPs... but only up to a point.
The problem comes when those links come from irrelevant sources, with low authority or worse, from spam pages. Instead of helping you, they can harm you. Google has evolved a lot and is now able to detect artificial link patterns with great precision.
A real example: a customer came to me with 10,000+ backlinks from automated directories and low-quality forums. Their organic traffic was falling month after month. The first thing we did was a mass cleaning with the tool Search Console, and we started from scratch with a strategy focused on quality. After 6 months, it recovered lost traffic and rose positions in key keywords.
Quality: the differential factor
The quality of a link depends mainly on three aspects:
- Thematic relevance: The link must come from a site related to your niche.
- Domain Authority: The stronger the domain linking to you, the more value passes to your site.
- Natural context: The link must be within useful content, not artificially inserted.
A single link from a well-known site in your industry can be worth more than hundreds of low-value links. For example, a contextual link in an article from a specialized medium such as Forbes, TechCrunch or even a blog relevant to your industry, has an immense weight.
To recognize if a link is of quality, I leave this article for you to review:
How to create links for my website
If you follow the advice I put there and analyze the possible links with the MAKE IT TOOL tool, you will surely be building a good one backlink profile for your site.
My practical field tip
Here's a tip that I constantly use with my clients: prioritizes building relationships rather than building links.
Instead of going out looking for places where you can leave a link, focus on creating truly valuable content and identify influential people or companies in your niche. Join communities, participate in relevant conversations, collaborate on projects, and let links come naturally.
When another site decides to link to you because they liked your content, that link is not only high-quality, but it's also more secure and sustainable in the long term.
In short, this is the answer to Quantity vs. Link quality
👉 It's not about how many links you have, it's about which ones you have.
👉 A solid link building strategy prioritizes quality without neglecting consistency.
👉 Avoid shortcuts: Cheap links tend to be expensive.
👉 Invest in building relationships and content that invites the natural link.
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